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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク London, Burgundy ： ウィキペディア英語版 London, Burgundy London is a small agricultural village in Burgundy, France, 50 miles south of Dijon, found on the Saône-et-Loire D206 road. Its brief claim to fame was its part in an ambush marketing campaign by the bookmaker Paddy Power in 2012. Prior to the 2012 Summer Olympics in London, England, the company sponsored an egg-and-spoon race in the Burgundy village, and then placed large posters in Britain claiming that they were "The official sponsor of the largest athletics event in London this year!", adding beneath "Ahem, London France that is". While the Games' organizing committee threatened legal action against Paddy Power for breaching special laws restricting unauthorized "associations" with the game, it backtracked after Paddy Power threatened to take the organizers to court.〔(【引用サイトリンク】url=http://www.telegraph.co.uk/sport/olympics/9425878/London-2012-Olympics-Paddy-Power-seek-a-court-order-after-Locog-demand-advertising-posters-be-taken-down.html )〕〔(【引用サイトリンク】url=http://www.marketingmagazine.co.uk/News/MostRead/1142903/LOCOG-U-turns-Paddy-Power-London-ads/ )〕 ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「London, Burgundy」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.